Virgin Atlantic will be launching the first flight from Europe to St Vincent, with new services to the Caribbean island departing from London Heathrow.
The twice-weekly service will launch in June and will operate on an A330-300 aircraft.
The new service aims to capture the fast-growing demand to visit and reconnect with family and loved ones as well as sunseekers looking to explore an untouched corner of the Caribbean.
With deserted white sand beaches, St Vincent offers the quintessential Caribbean getaway.
The island also serves as the gateway to the Grenadines, a collection of 32 islands and cays full of yacht-filled harbours, chic private isles, coral reefs and dramatic volcanic landscapes offering the perfect escape for those in search of a luxury break, eco adventure, scuba diving or sailing voyage.